about us



Cafe Line

We all make choices, and those choices say a lot about who we are, and what kind of world we want to live in. Choosing a reusable container is one simple action we can take to be less wasteful. But as a business, we make thousands of decisions that effect people and the planet—from design to manufacturing through the entire lifecycle of our products. Here are just a few of the ways we’re trying to make Aladdin’s contribution to the planet a net positive.



Cafe Line

We’re constantly on the lookout for new and better recycled materials, like eCycle®, our proprietary blend of plastic made from 100% recycled material. And eCycle® containers can also be recycled if the day ever comes when you part ways.



Cafe Line

Every step on our supply chain is evaluated for how it impacts the climate, from raw materials to transportation of finished goods. We’ve set goals with all our partner factories to further reduce greenhouse gas emissions, with the goal of at least a 30% reduction by 2020.



Cafe Line

All our suppliers must follow our Supplier Code of Conduct, a comprehensive guide that covers the labor, wages, working hours, working conditions, and health and safety standards. Every year, we have a third-party firm perform and audit to make sure our code is met. In addition, we work with our partners to do even more with practices that truly improve the wellbeing of workers and their communities.